Dear.......

I am a Graphic Design student at the Leeds College of Art and attached to this email is a PDF of some of my work. I have a growing interest in sustainable graphic design and I am looking to make it a core focus of my design practice. This is one of the reasons why I found your studio appealing. Another was that I have noticed that you work across a broad range of media and this is something I try to do with my projects. I would really appreciate the opportunity to speak with you about my portfolio, perhaps some feed back on my work. It would also be really great if I could possibly arrange a studio visit as I would love to develop a clearer of how to integrate my current design interests with sustainability. I would also love the opportunity to develop a clearer understanding of your work environment as a sustainable studio.


Thomas Matthews - no change
WPA Pinfold - no change
MIKMIK- PRINT
minx creative- PRINT
BEAM-no change
purpose- print and layout ( info@purpose.co.uk) ring : 02077245890


not in uk ( not mention studio visit)


Firebelly- print and branding
Gage Mitchell- same
Eco Creative ( Australia) -


minx

Enterprise meeting before easter

Individual Roles:


Sai:

• Printers

• Marketing (advertising) ( appropriate for high end print studio ) also including ' annual report' cooperate identity. PR etc.

• Client Research ( eg. examples of the work we're going to do and the type of clients). Why they could ( how many, how much will an average customer spending) eg. annual reports
• companies that might hire us.
  

Ailsa:

• All costings
• rent and areas of possible studios
• 
  

Robyn:

• SWOT
• Pestel
• Vision statement etc
• location of competitors
  

Nick:

• Legal
• Coopeate identity
  

We need names:


Design by......
anagrsam of our initials? ( NARS, LRUM)
oooooooo
Signed ( anagram of design)


Meet again on skype conference call on thursday 7th april 3.00 pm

and by tomorrow ( tuesday 1st April 8.oo pm ) come up with 20 names for company

unpronouncable surname...

Making a PDF of my work and and trying to fit my surname onto a page and not make it look ridiculous was a bit of a challenge.

I thought of ways of fitting it onto a pdf page without it looking like I've just typed out a whole loads of letters and just trying to working around the name.

I kind of just gave up after while and decided that I might as well make the most out of the fact that I have a pretty ridiculous surname and that no one ever knows how to say it.

I could use this in my advantage and show a bit of humor in my work and these are some of the stuff I came up with

Also, here are some taglines / wording that I came up with:

unpronounceable surname

unpronounceable last name

Sai 'this is a real name' Uennatornwaranggoon

Typography challenge
Typographically challenged
Challenging type

Praefa Uennatornwaranggoon ( or Sai will do just fine )

PPD

I had a 15 minute chat with Lorraine about my PDF and emails that I want to send to my potential studios.

I have focused this PDF for sustainable graphic design studios.

Questions to ask Lorraine:

PDF

• enough/too much work?
• layout okay?
• name and front page okay?
• enough info /captions
• want to write more about myself- personalities eg. simplistic, clean, diverse etc

Email

• what to write? interested in finding out more about sustainability
• only just getting into sustainable Graphic design and want to know what advice they could give me
  
• want to know how different it works from a normal design studios

Feedback from Lorraine:

• add link to vimeo for video
• type size- a little but bigger and align caption proper
• screengrab- should fit better
  
• not ident but commercial
• email address****** get it right
• sort out margins-make sure it all matches
• more work
• more work could be : editorial and page layout?? sustainable design article
• What work do I have in my work that will support

Make sure : file size below 500 KB


Email:

• don't say we're in the 2nd year
• formal but friendly
• content relevant
  

Business Plan

1.The nature of your business

1. Business name

2. Business activity

What do you do?

3. Mission statement

Please insert your mission or value statement here

4. Business objectives

· What are you plans to achieve your sales target in the first 12 months?

· What new products or services will you introduce in the following two years to grow your business?

· What is your long term / 5 year goal?

5. The people in the business

· How many people are employed?

· What are their roles?

6. What is the structure of your business?

· Describe the organisation – draw a diagram if appropriate

7. What is the legal status of your business?

· Is it Limited Company or partnership, social enterprise, cooperative or are you a sole trader?

· Why have you chosen this status – what are the advantages

________________________________________________________________________________

2. Resources

1. Products or services

· Describe the range of goods/services you are selling

Say what percent of turnover each will provide ( e.g. boutique – 20% clothing, 60% jewellery, 20% hats)

2. What resources do you require?

· What equipment do you need (e.g. office equipment and furniture, display and lighting for a shop, studio equipment, company car / van)

· How much will these cost ? ( to the nearest £3,000 )

3. How much stock do you need any stock to start your business?

(e.g. clothes for a boutique, food for a café, books for a book shop)

· How much will your sales stock cost ? (to the nearest £3,000)

_________________________________________________________________________________

3. Prices

1. How have you worked out your prices?

· State what your pricing strategy is

2. How do your prices compare with your competitors?

· Name 3 competitors and give evidence of their prices

4. Customers

1. What evidence do you have that anyone will buy your product / service?

· Is it a popular product / service currently provided by lots of others

· Is your idea completely new?

· Is there increasing demand for your product / service?

2. Who are these people?

· Use segmentation to describe your typical consumer

· If yours is B2B – describe the market sector (e.g. retail, food, leisure, SMEs, local bands, entertainment industry)

3. Where are they?

· It may help to include diagrams or maps

4. How many are there of them?

· This must be described in numbers form. (e.g. population, tourist visitor numbers, number of local bands, number of retail outlets)

5. Why would they buy from you rather than anyone else?

· Provide a SWOT analysis to show that you have analysed your strengths and weaknesses in comparison to your potential competitors

6. How much will the average customer spend with you?

How often will they spend that amount with you?

Will your sales fluctuate due to external forces ( e.g. seasons or cultural / sporting events)

_________________________________________________________________________

5. How will you promote your business?

1. How will you advertise your products / services?

(advertising is not compulsory)

2. What other marketing methods would be effective for you?

Personal Selling

Promotions

Public relations

Direct Marketing (Targeted marketing)

Internet

__________________________________________________________________________

6. Total set up costs

1. Legal costs

What legal costs might you incur in setting up your business, on protecting your intellectual property, registering with Companies House ( if appropriate) or using a solicitor to look at your contracts?

2. Resources

How much Capital expenditure in the first year?

How much will you spend on materials and goods for sale for the first 6 months ( Direct Costs)

How much will be spent on bills and overheads for the first 6 months (Indirect costs)

3. Marketing

Cost of promoting your business for the first year

4. How will you finance the business start up?

Name a suitable source for the kind of funding you need.

If it’s a grant – give evidence that your are eligible. You are NOT eligible for Prince’s Trust

7. How will you monitor your progress>

1. Financial control

· What systems will you use to monitor finances?

· What methods will you use to monitor your position in the market?

Enterprise Group Meeting: 1

We decided that our company is going to be about : Editorial, Type, Print, Publishing and Identity and it will be a high end design company

We plan to meet up in four years time after we've already left university and worked for three years

Where?

We plan to base our studio in Leeds
we briefly dicussed that it should be in the cnetre of leeds

We need find out how much it is to rent a studio and how much studio space we need for 4 people

Out-sourcing? printers? screenprinters?

Do we need to employ anyone else? for what we do?


Different roles:

• accounting and finance
• creative director
• client liason
• print and finis director

Marketing?

• Awards-recognized
• publications
• royalties
• press ads ( design magazines, yellow pages)
• competition briefs
• mail shots , direct mail
• google search ( make us top of the page?)

which of these are the best? how many different ones?

ME: research printers, press ads cost,

Green Studios

Thomas Matthews :

Email: studio@thomasmatthews.com
Skype: thomasmatthewsltd


WPA Pinfold :

Email: design@wpa-pinfold.co.uk
Email: gemma@wpa-pinfold.co.uk


Minx Creative

Email:

for press/business : roz@minxcreative.com
general inquiries: team@minxcreative.com
jobs: jobs@minxcreative.com
interns/placements: interns@minxcreative.com ( next programe = Sep-Dec '11)

MIKMIK

Email: hello@studiomikmik.co.uk



BEAM

Email: hello@designbybeam.com


Ultimate Holding Company

Email:

Design services: Jimmy Edmondson design@uhc.org.uk

Art studio general enquiries: mail@uhc.org.uk

Firebelly
Gage Mitchell
Eco Creative ( Australia)

PDF so far

Open publication - Free publishing - More pdf

Design studios in Thailand

Blue Marlin

• We’re a brand design agency with five offices around the world.
  
  

  We’re like a big family, rather than a big impersonal agency.

  We're small enough to really know each other – an integrated team working together towards a single, unwavering goal: landing big ideas.

  Our intimate size also means we get on personally with clients, wherever they are in the world.

  We delight our clients with our creativity, commercial nous, cultural awareness and round-the-clock resourcefulness.

• Bright sparks
  
  

  The Spark Award was created to nurture fresh talent and give young designers their first break.
  Students go through an application process and those selected are given a three-week placement during which they create a personal project. The winner receives a three month expenses paid placement in the London or New York office.

Prompt Design

Enterprise Group

Group:

Sai Uennatornwaranggoon
Ailsa Marrs
Robyn Russell
Nick Lovegrove

A new brief to create a business plan

We have to refer to a range of marketing models and recognize business 'start-up' principles

Considerations

• What skills and services do you have to offer?
• Target Market?
• Who is your competition? How will you compete?
• Costs? Charges? . Financial considerations
• Where to set up ?

The presentation = 50 % of marks
Blog/ Evidence - 50% of marks