SLIDE 1
Nick Lovegrove- Creative Director
Ailsa Marrs- Financial Advisor, Designer
Sai Uennatornwaranggoon - Print Liason
Robyn Russell- Accounts manager, designer
We are a limited company
SLIDE 6
Competitors:
who are they ?
3 main design for print agencies in Leeds
1. NINE
- offer a range of services similar to us ( identity, branding, editorial etc)
- It is a larger company than VOICE and employ freelancers
- hands on intecration
- high end sophisticated
- strong relationship with clients
2 FUSE
- west of leeds off the M1, a bit further out of town but easily accessible
- also specialise in design for print (branding, exhibition, billboard, editorial and publications)
- again, they are slightly bigger than VOICE
- unspecified client base
- strong relationship with clients
3 DEFINITIVE
- based more in central of leeds along Kirkstall- good area as accessible both car and train
- near printers such as Duffields
- quite a large company therefore they can afford a big range of media
- they produce, promotional materials, publications, packaging and branding
- high price range
how are we different?
- 20% discount
- smaller company ( perhaps a more intimate relationship with clients)
SLIDE 7
Promotion and Marketing plan :
- using local newspaper ( yorkshire post)
- Yellow pages ( also local )
- National press with Guardian and their magazine ( broadsheet readers, to draw our targeted client)
- become the top of google search ( this doesn't cost anything and can be done ourselves)
- Design Magazine ( both advertising and trying to get featured)
- design competitions, once a month
- 20% discount vouchers
with all these > 5000 which is our budget for the first year for promotion
Other promotional material :
online yellow pages
radio
mail outs
networking events
relationships with clients > recommendation
business card
sai
sai
nick
robyn & ailsa finance
robyn
sai
me & nick legal
nick
