Celery Design is a studio graphic design studio who also believe in cutting edge green design working across different media. They are very well established with Brain Daugherty who is the author of the well know book, ' Green Graphic Design'
"One of Celery’s roles over the years has been as an advocate for a new model of graphic design that deals proactively with social and environmental challenges. Through frequent lectures, magazine articles and public outreach projects such as the Ecological Guide to Paper, Celery has worked to influence other graphic designers to embrace sustainability as a crucial design objective. Celery’s work in this area was recognized with an Environmental Leadership Award from the American Institute of Graphic Arts. The firm’s work has been featured in numerous publications including ID Magazine’s ID 40 list of influential design firms."
We advocate that designers actively engage with people both upstream (relating to business strategy and marketing plans) and downstream (relating to materials, manufacturing, and distribution) from the traditional designer’s area of expertise. The major goal of engaging upstream from the traditional designer’s role is to shift the focus of “green” design from a battle over cost to a strategic conversation about value. By collaborating with our clients and reframing projects in this way, we find that many roadblocks simply disappear. Rather than fight with every little element of the status quo, we try to change the context so that the status quo no longer holds sway. Green design can often perform well on the cost side of the equation, but adding value is the most effective strategy for green designers.
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