1.The nature of your business
1. Business name
Voice Graphi Design
2. Business activity
What do you do?
Graphic Design studio
3. Mission statement
We are a multi-disciplinary Graphic design studio specialized in printed media, typography, branding and
editorial design. We work with a range of projects from cooperate identity, magazines, annual reports,
books and presentations. We work hard to understand our clients and what their business is all about. We
believe in sophisticated, simple but approachable design.....etc.....
4. Business objectives
· What are you plans to achieve your sales target in the first 12 months?
building a good relationship with clients, gain client loyalties. competition briefs to get awards
and to be published. I think the first 12 months would really be about getting our names out
there.
· What new products or services will you introduce in the following two years to grow your
business?
web design? presentation
· What is your long term / 5 year goal?
to have a trustworthy and loyal group of clients who we have a good working relationship with.
to have made enough profit to be able to expand the business? perhaps employ web designers
etc. To be the 'best' Graphic design studio in Leeds
5. The people in the business
- How many people are employed?
4
· What are their roles?
Creative Director
Client Liaison
Print and Marketing director
Finance
6. What is the structure of your business?
Its a small studio with only 4 members. Every member is involved with the design part of the business . Additionally everyone has personal roles which they are responsible for other than the creative work. We have the creative director who oversees all the work produced before they are pitched back to clients. Secondly we have the accounts handler who find clients and 'woo' them. The finance person is in charge of book keeping, rates etc. The fourth member is the marketing and print director who will deal with getting print jobs done and communicating with the printers. They will also be in charge of advertising the studio
7. What is the legal status of your business?
Limited
2. Resources
1. Products or services
Graphic Design, services include, printed media, annual reports, cooperate identity, editorial design,
2. What resources do you require?
· What equipment do you need
4 IMacs, Adobe Softwares, general studio equipments, lighting, photobooth/ studio, SLR camera, swatch books, printers, ink, stock examples, cd's, internet/ phone line, research material, car?, workshop equipment,
· How much will these cost ? ( to the nearest £3,000 )
3. How much stock do you need any stock to start your business?
· How much will your sales stock cost ? (to the nearest £3,000)
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3. Prices
1. How have you worked out your prices?
hourly rate? prints excluded
2. How do your prices compare with your competitors?
· Name 3 competitors and give evidence of their prices
4. Customers
1. What evidence do you have that anyone will buy your product / service?
· Is it a popular product / service currently provided by lots of others
Yes./Yes
· Is your idea completely new?
No
· Is there increasing demand for your product / service?
2. Who are these people?
large and small cooperate companies of all kinds of business. every business needs branding.
3. Where are they?
Leeds and west Yorkshire
4. How many are there of them?
· This must be described in numbers form. (e.g. population, tourist visitor numbers, number of local bands, number of retail outlets)
5. Why would they buy from you rather than anyone else?
· Provide a SWOT analysis to show that you have analysed your strengths and weaknesses in comparison to your potential competitors
6. How much will the average customer spend with you?
How often will they spend that amount with you?
Will your sales fluctuate due to external forces ( e.g. seasons or cultural / sporting events)
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5. How will you promote your business?
1. How will you advertise your products / services?
press ads in local newspapers, the yellow pages, design magazines,
google search engine
web advertising
facebook?
from the type of clients we are looking for, the newspapers and the internet will probably be our main method of marketing ourselves?
2. What other marketing methods would be effective for you?
The internet.
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6. Total set up costs
1. Legal costs
What legal costs might you incur in setting up your business, on protecting your intellectual property, registering with Companies House ( if appropriate) or using a solicitor to look at your contracts?
2. Resources
How much Capital expenditure in the first year?
How much will you spend on materials and goods for sale for the first 6 months ( Direct Costs)
How much will be spent on bills and overheads for the first 6 months (Indirect costs)
3. Marketing
Cost of promoting your business for the first year
4. How will you finance the business start up?
Name a suitable source for the kind of funding you need.
If it’s a grant – give evidence that your are eligible. You are NOT eligible for Prince’s Trust
7. How will you monitor your progress;
1. Financial control
· What systems will you use to monitor finances?
· What methods will you use to monitor your position in the market?
sai
sai
nick
robyn & ailsa finance
robyn
sai
me & nick legal
nick
