Slides

SLIDE 1

Roles:

Nick Lovegrove- Creative Director

Ailsa Marrs- Financial Advisor, Designer

Sai Uennatornwaranggoon - Print Liason

Robyn Russell- Accounts manager, designer

We are a limited company

SLIDE 6

Competitors:

who are they ?

3 main design for print agencies in Leeds

1. NINE

• offer a range of services similar to us ( identity, branding, editorial etc)
• It is a larger company than VOICE and employ freelancers
• hands on intecration
• high end sophisticated
• strong relationship with clients

2 FUSE

• west of leeds off the M1, a bit further out of town but easily accessible
• also specialise in design for print (branding, exhibition, billboard, editorial and publications)
• again, they are slightly bigger than VOICE
• unspecified client base
• strong relationship with clients

3 DEFINITIVE

• based more in central of leeds along Kirkstall- good area as accessible both car and train
• near printers such as Duffields
• quite a large company therefore they can afford a big range of media
• they produce, promotional materials, publications, packaging and branding
• high price range

how are we different?

• 20% discount
• smaller company ( perhaps a more intimate relationship with clients)

SLIDE 7

Promotion and Marketing plan :

• using local newspaper ( yorkshire post)
• Yellow pages ( also local )
• National press with Guardian and their magazine ( broadsheet readers, to draw our targeted client)
• become the top of google search ( this doesn't cost anything and can be done ourselves)
• Design Magazine ( both advertising and trying to get featured)
• design competitions, once a month
• 20% discount vouchers

with all these > 5000 which is our budget for the first year for promotion

Other promotional material :

online yellow pages

radio

mail outs

networking events

relationships with clients > recommendation

business card