Script

Slide 1- Roles/ Introduction

Firstly, I would like to introduce all the members of our Company. First, we have Nick Lovegrove who is the Creative Directo, Ailsa Marrs, the Financial Director and designer, Robyn who is the accounts manager and me, the print liaison and designer

We are a limited company starting on 1st of April which is the beginning of the financial year in 2016.

I will now pass over to Robyn who will explain out vision statement etc

.........................( robyn with vision statement, premises etc, Nick our products )

Slide 6 - I will now talk about our competitors ( names and analysis of competitors on the slide)

We have picked 3 companies that are most similar to VOICE as our competitors, they are 7Nine, Fuse8 and Definitive.

1. We are a much smaller company, unlike Fuse8 and therefore we guarantee a much more hands on relationship with our clients.
2. We also have a print liaison who will have built a strong relationship with the printers meaning that we are involved/ over seeing from start to finish of a print job rather than just handing it over to the printers
3. As mentioned, having just one print and client liaison were guarantee consistency and a friendly face all the way through each project.
4. We are offering a 10% discount in the first year which means that we are cheaper than our competitors especially definitely who's price range is quite high
5. Situated just on the southern outskirts of Leeds ( which means rent is not too expensive) and were are easily accessible via cars and trains
6. We are also situated near printers we are working with such a Team Impression and Duffields

Slide 7- Marketing and Promotion

This is an over view of our marketing strategy analysed using the 4 P's.

Our budget for the 1st year is £ 5000 and we wanted to make sure that we reach as many of our target audience as possible.

Our main promotion is Advertising ( this is where most of the budget is spent)

We intend to advertise with the Yorkshire Post and the Leeds Yellow pages for a more local cliental and the Guardian Newspapers for a more national based group but still targeted at businessmen and broadsheet readers with a higher average income.

We also intend to advertise with design magazines such as Grafik and IdN. We also hope to get publish in such magazines.

(Slide 7.5)

The costings of the ads vary....

For example- for a large business card sized, mono print in the yellow pages is £351 and for a double page advertisement with an offered 70% discount is £1107

The purposes for these ads and publication vary as the yellow pages and newspapers are aimed more at clients directly contacting us and the design magazines is to get our name/ company seen by other designers and to get a reputation via these publications.

Other than that we also intend to....

• put commonly used keywords into our website so that our website appears on the top of the search engine eg. Google.
• enter design competitions monthly
• Entice customers with business cards that stand out
• customised direct mail for specific types of clients

I will now pass over to Ailsa Marrs who will talk abot Finances