Enterprise Lecture 1: How to get yourself 'out there'

Design Council: Government in conjunction with designers. Keep track of the design industry in the UK. they also keep stats on Designers/ designs.

87% of design businesses employ less than 10 people

16% of design companies are in the North of England

Only 23 % of design companies are in London

57% of design companies say they collaborate with other companies or practitioners on client briefs

28% of designers are free-lance.

What is marketing?- 'The management process responsible for identifying, anticipating and satisfying customers'
Marketing roles:

1 Identify customer needs to develop products
2. Develop pricing strategies
3 Promote products to a target market
4 Identify distribution networks
5 Add Value to your product through customers benefits
6 Monitor performance of the products

( this is case...I , as a graphic designer, am the product? )

Identifying Customer needs to develop product.



Add Value

For example, Amazon.co.uk

they added extra functions on the website to add value to their products

-recommending other books, look inside, rate and review, bundles, etc



Value Proposition



tips for value proposition
- make it short
-be specific
-use your customers language
-Pass the 'gut feeling' test



Basic Principles of Marketing:

Product
-the service you offer
-the work you produce
-your creative input

Price
-relative pricing level
-daily rate
-royalty
-free

Place
- the best location to sell it
-sales environment
-services you offer

Promote
-marketing methods
-branding
-value proposition