Ideas are not necessarily the same as opportunities
So, how do you translate ideas into opportunities
Opportunity:
-Environmental factors merge
-The right conditions
-The right place the right time
The wrong time?
P-Politicians ( could not see any benefit)
E-Economics ( were fragmented)
S-Society has no need
T-Technology too primitive
Opportunity =
Political Changes
Economic Changes
Technological Changes
Social Changes
Economical Changes- Aware?
Do you have an informed opinion on it?
Read a broadsheet newspaper once a week?
Political Changes- Politics are local, national and international
Trade laws. Tax breaks, Human right legislation
Technological Changes- aware?
Do you know about the latest thinking or just what you see in the shop
WIRE, the Economist, The Guardian
Social Changes- Do you know what is affecting everyone or just what effect you?
Work-life balance
Eco-aware?
Debt recovery
Grow you own
Ageism
What kind of creative are you?
Evolutionary Vs. Revolutionary
Manager Vs. Opportunist
Cautious Vs. Risk Taker
- understanding you approach
-get together with someone with the opposite trade?
What is Creative Entrepreneur?
1- Owner Entrepreneur- Interior Design
- Project Manager
- Coordinator
- Collaborator
2- Owner Manager- Creative with assistant
- Small practice of creatives
- Cooperative
-Retail
2- Owner Worker- Artist
- Craft person
-1 man band
Where do opportunities come from?
- Trends
- Technical Development
- Political Change
- Economic boom or slump
- Human need
- Problems
- Research
Where does the creative fit it?
- Project Management
- Know who to find the right people
- know where to source stuff
- Can work with a team
- Gets along with all kinds of people
- optimistic
- Communicates well
Project Management Skills
- Define the problem
- Build confidence
- Problem solving
- Risk analysis
- Physics resources
- Planning
- Human Resource
- Quality control
How do I know if its a good opportunity?
Look at your competitors
- How many are there?
- How well are they doing?
- Why do they do well?
- What could you improve upon?
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