Task 3: How will I promote myself

I this task I want to focus on two possible groups of potential clients. One is Graphic Design studios who may be my potential employers or if I was working as a free lance Graphic Designer, a group of people who may want to hire me to design for them. ( non-profit organization, ones to do with sustainability and they may be looking for a designer)

In the last task I focused on one Graphic Design firm, BEAM

This is their mission statement


To evalute ' How will I promote myself'

I believe that the client group would want to hear that I am a fresh young Graphic Designer who can bring in new engaging vibrant work. I can provide them with a different perspective and this may help their work to stand out. I would also let them know that I am very committed in sustainable Graphic Design and this is one of the reasons why I seek them. ( and other Graphic Design studios like them ) Using the 'communication mix' I would try and get my work into as many exhibitions as possible. The art college offers many opportunities for design students to show case their work. Many young designers put on joint exhibitions of their work. Then we can advertise these events through the college, who have many visiting Graphic Designers, firms, etc. I have my own blog and will need to create a personal website which also links to my blog. But on my website, there would be my portfolio of my selected work. The portfolio will show the kind of work I have been creating and this will show my potential clients/ employers of my commitment in sustainable Graphic Design. ( as many of my work at the end of my 3rd year will be concerned with sustainable Graphic Design). I wouldn't be using direct mails as one of the methods to get my work/name out there as this may look contradictory to my beliefs. I think that my main method of getting myself out there would be online. ( websites, online social network) I could also try and get my work into magazines, especially design magazines. Many of them have ' green' issues or features on the environment. Eg. IdN magazine recently had a 'green' issue where they featured many young upcoming designers who are environmentally committed. Also, networking events could be something that is beneficial to me. Perhaps ones that are concerned with the environment or those of non-profit organizations. Many organizations will need a designer to either do their branding on promotional work. I could even offer to may be take a job ( perhaps the first one ) for free, that way I am building up a CV and portfolio showing my commitment to my values.