Tuesday, 7 December 2010

Thomas.Metthews: London








http://thomasmatthews.com/index.php

homas.matthews is a leading practice in sustainable communications.

We produce high quality, innovative design at a time when simplicity of solution and clarity of message matters. To put it another way, we believe in good* design. *appropriate, sustainable and beautiful.

When we say appropriate we mean communicating the message through the most effective medium to the right audience. Sustainable we define as design that has embedded systemic sustainability. And beautiful, through the creation of an eye catching and well-crafted outcome.

Our studio has teamed up with global corporations, architects and planners, museums, governments and world changing NGOs to create a whole range of projects. Whether it’s design for branding, consultation, campaigns, print, web, signage or exhibitions, sustainability is always in mind. It’s not a ‘buzz word’ to us and we haven’t retro-fitted it onto our list of services. It’s been the foundation of our studio from the start and we’re always pushing to do better.

Thinking differently

Priorities are changing – design and communication need to reduce negative environmental impacts and enhance the positives within society. Not just because it’s the right thing to do, but because this opens up a whole new creative world.

Backwards thinking has never been so important – we go on a journey together to consider the outcomes of our design right from the start, reducing the negative impact in your emissions and resource use. This allows us to avoid the roadblocks to creating authentic design that makes sense for you and the next generation.

Working together

Our 12 years of experience in this area has allowed us to understand how to turn business CSR and sustainable strategy into creative, appealing and understandable outputs. So much of the time we see good intention lost in design that does not fulfil the vision behind it. Sustainability in business should give integrity, not greenwash and should inspire change from your consumers and clients.

Unsustainable is not a word of the future – you can either watch this movement happen, or join in and discover where it can take you. The good news is that if you embrace this way of thinking, real opportunities like cost savings and brand differentiation open up.


No comments:

Post a Comment